The brief
Client
- MassMutual
Work & Expertise
- Social Strategy Development
- Production Planning
- Content Shoot & Production
Role & Company
- Associate Account Director // Project Lead & Client Partner
Giant Spoon // New York
Building on the success of MassMutual’s lead-gen and direct-to-consumer social campaigns, we created engaging birthday-themed content to prompt consideration of life insurance during customers’ birthday months. With premium social creative assets designed to optimize acquisition efforts, our campaign targeted key moments, driving awareness and encouraging proactive planning for the future.
Instant Experience Assets for Facebook
Leveraging POV perspective to produce thumb-stopping seamless creative in-feed.
Premium Studio Quality Production
Collaboration with content creator talent for treatment and shoot direction.
